My love of fashion and social media has converged into what we now know today as "influencers." 

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That being said, what better way to devote my last year in school than by researching this intriguing new topic I am so fascinated by. 

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My preliminary research was quite interesting in and of itself, but the more I read literature on this concept the deeper it goes into influencer marketing. 

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This industry is astounding.The ability to monetize your own personal brand is a game changer for many companies and in countless industries. 

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Though I am only just beginning to delve into this phenomenon, I am sure that new findings will be revealed everyday and this business will only continue to grow.